July 30, 2021 | Blog | No Comments
Whether you have a business website where you sell your products or have a personal branding website, one of the easiest and best ways to attract more visitors is using images. People like consuming information from articles/blogs with images rather than only plain text. Infographics also make it easier to connect with complex information and understand without trouble.
To include an image on your website, you should familiarize yourself with the term image optimization. The inclusion of images might increase your web traffic, as people find it entertaining and easy to go through the pages. However, if your images are not correctly optimized, the plan for your website to reach more people might backfire.
How to Optimize Images for Ecommerce Websites?
Are you wondering how to do image optimization on your website? You can do eCommerce image optimization in various ways. You can either fix your image size, dimension, format or do all of it. Image optimization, when done correctly, is undoubtedly one of the fastest ways to boost your web traffic, thus increasing revenue.
ECommerce image optimization mainly includes resizing the image or compressing the size. It would help if you also remember that the optimization should not sacrifice the product image’s high quality or slow down your site.
Do you know that more than 25% of Google searches are Google Image Searches? So, when you optimize your eCommerce images, there is a chance that it might be producing click-throughs to your eCommerce store.
Why SEO experts give importance to eCommerce image optimization?
Images of a product stitched to a product description appeal to the visitor and give them an idea of what it would look like.
Image optimization is essential because:
1. Increases loading speed:
When you optimize an image to the search engine standards, it will make your web page load faster. Did you know that most people would click out of your website if it takes longer than 2-3 seconds to load? So, an optimized image eliminates the possibility of people clicking out of your website due to slow loading time. When an image is optimized to correct dimensions, size, resolution, it will not slow down your website as an un-optimized image would do. It gives your users a faster experience and retains customers.
2. Improves SEO ranking:
Image optimization helps your website rank higher in search engine results. Ranking higher means more people will visit your website and become a long-time customer.
3. Improves user experience:
More than 50% of internet users like to visit websites via their mobile devices. So, you should keep in mind that while you optimize your image, people should access it from desktop, mobile, tablet devices just as quickly. A fast-loading time will bring in more traffic and higher conversions when people can access your images from all the devices.
So, these were some of the main reasons why image optimization is necessary for your eCommerce website. It not only makes your website more appealing to look at but also helps you grow your business.
What are some image optimization tricks that will bring in more sales?
Now that you know how eCommerce image optimization is helpful for your business in the long run, you should not wait around to make the necessary changes to your website. If you are wondering how to do image optimization and if there are any tricks you could apply, here are ten of them for your convenience:
1. High-quality images:
Choose the best high-quality pictures you have of your products. If you have low-quality images, optimizing them would only make your pictures blurry. Websites with high-quality images also receive more click-through with higher conversion rates.
2. Use the correct file type:
You can choose images in their various formats. The most popularly used image formats in eCommerce websites are JPG/JPEG, PNG, TIFF, and GIF. Choose whichever has the best quality so that you do not have to compromise its quality when uploading to the website.
3. Text in your product images:
Google is a search engine that can read texts, not images. So, including creative and detailed text in your product images is a good idea to drive more sales. Use relevant keywords to keep your image SEO on top of the game.
When you are running an eCommerce website, always use images that belong to you or you have clicked. Using copyrighted images only declines your web traffic, and it could become a huge legal issue if someone sues you for using them. Similarly, when you upload your images, make sure no one else uses them to avoid duplicity.
5. One primary keyword:
While keywords are important for SEO as a whole, make sure to use only one primary keyword with each image. Keyword stuffing in image optimization could cause more harm than good.
6. Name your images:
Instead of using images with some random numbers and alphabets, make sure to name them correctly. Naming your images is one of the most vital steps of image optimization. Choose at least one keyword or a slight variation in dropping the image file name.
7.Image angles and dimensions:
Including pictures of your product from different angles is now a common practice. However, when you do that, ensure that you are choosing the angles wisely and all the dimensions are the same so that none of the pictures looks bigger or smaller than the other.
8. Include alt attributes:
Alt attributes, or alt tags, helps you include information about an image. When the images load slower, an alt tag provides information on the content of the image. Alt attributes are essential for Google to rank your image and your eCommerce website.
9. Page load time:
Including images can sometimes slow down your web page. So do not forget to keep an eye on the page loading time. To ensure that your page does not slow down, you can compress your images or resize them. You can use various free tools to monitor your web page speed.
10. Optimize your thumbnails:
Thumbnails give visitors an idea about the different categories. While it can be a helpful tool, if the thumbnail images are not optimized to standard, it could affect your website speed again. Your thumbnails should be as small as possible to keep your website fast. While using alt attributes in the thumbnail, make it as different as possible to avoid being indexed.
With these image optimization tips readily available; you can make the best out of your eCommerce website and grow your business. ECommerce image optimization could be of great help for you in expanding your business when you know to do it correctly.