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What is Ecommerce editing and how does it work?

January 18, 2022 | Blog | No Comments

ecommerce editing

Do you want to increase your eCommerce sales by attracting new customers? Perhaps you want a high-quality photograph that will need substantial editing, or maybe you just want to erase the image and make the background white, like Amazon, or just straighten and resize it? Or, do you need to drop or recreate an odd shadow in your product photo? Think about a poorly photographed shoe pair, where one is nice and the other isn’t, and you need a clone to photograph your shoes? Or, just want to adjust color, contrast and lights? Here go through how ecommerce editing works?

eCommerce Product Image Editing services are the solution to your complicated problems. It assures quality images and refers to creating attractive photos using Photoshop.

Quality content ensures sales, traffic, and business development. Moreover, people tend to buy things they are attracted to. In comparison, the primary purpose of the product photoshoot is to present the product naturally and attractively.

But taking such a photo is challenging for obvious reasons. It doesn’t always look professional. Besides, there may have many imperfections regarding the color, light, background, and unexpected objects.

One of the major problems is the bad shadow created by the studio lights. Also, pictures with a plain background are obstacles to presenting the natural look. As a result, before putting things for sale, most of the major eCommerce sites, such as eBay and Amazon, advocate making a few changes to the image.

Ecommerce photoshoot

Here’s why you should do it

1. High-quality photos are required for e-commerce sites

High-quality photos improve an e-commerce business’ performance. Photo editing is essential for making photos engaging for e-commerce sites.

If you want to gain the trust and confidence of your customers, you should display high-quality photographs because low-quality photos harm the performance of an e-commerce business. Removing the backdrop, adding objects and shadows, color correction, and position changes are some tactics used to achieve accurate photography.

2. Images are an important aspect of your branding

Photographs are a powerful language that can say more than the written text. You can provide product information on your website, but visuals are far more beneficial than written content. When you apply the necessary edits to the product shot, it becomes more credible. They are the important ingredient and powerful branding marketing technique in the e-commerce firm. As a result, your website will receive a good return and reputation among clients.

3. Buyers want to see what they’re buying 

When shopping online, the image of the goods is the first impression that potential customers get. Photographs can be the most appealing component of the e-commerce industry. A properly edited snapshot provides potential customers with information regarding things they are looking for.

Even though product price and descriptions are important, catching a professional look at the product is always motivating. Online, customers are unable to touch and feel the merchandise. However, after viewing the product photographs, they will determine whether or not to purchase it

4. Customization across several platforms

You must change the size and format of the photographs based on the platform on which you intend to utilize them. Each forum has its own set of features and characteristics.

So, when it comes to uploading images to a specific platform, you should concentrate on such aspects. Only a photo editing service can make your photos suitable for these platforms.

5. High-quality images boost sales

The primary goal of each e-commerce site is to acquire a better deal to enhance profits. Eye-catching and appealing photographs on an e-commerce site can draw consumers’ attention, increasing daily sales. You should spend in photo editing and development because it promotes traffic and expands your e-commerce business

Ecommerce editing

FAQs on eCommerce Product Image Editing

What Role Does Image Editing Play in eCommerce?

Image editing is an essential component of e-commerce. You can’t even think about e-commerce without modifying your photographs because you must adhere to the e-commerce image requirements. You must make the background white and scale it to a specific image dimension. Poor image presentation is unsuitable for web-store designs and sales promotion. Photo editing also aids in the creation of high-quality photos.

Can an image editing service increase eCommerce sales?

ecommerce editing

Yes, they can aid in increasing conversion rates. The only method to get high-quality photographs is by using an image editing service. Quality e-commerce photos increase a customer’s confidence and trust in buying.

Do image retouching and editing services benefit eCommerce catalogues?

Catalogues might benefit from image retouching and editing services to improve it’s appeal. However, high-quality photos in a catalogue, whether offline or online, significantly impact sales.

How does product photo editing and retouching help your online eCommerce business?

Photo editing and retouching increases online sales by producing appealing product images. On the other hand, buyers are unable to touch the object, smell its scent, or feel its textures, the image solely influences their purchasing decisions.

What Should You Think About When Choosing an eCommerce Photo Editing Company?

  1. Quality reigns supreme. So, never, compromise on it.
  2. What are their price, payment, and delivery policies?
  3. How is their customer service?
  4. Is there any way to get a free trial or a quote before ordering?
  5. Furthermore, do they offer revisions or a money-back guarantee?

ecommerce image optimization tricks

Whether you have a business website where you sell your products or have a personal branding website, one of the easiest and best ways to attract more visitors is using images. People like consuming information from articles/blogs with images rather than only plain text. Infographics also make it easier to connect with complex information and understand without trouble.

To include an image on your website, you should familiarize yourself with the term image optimization. The inclusion of images might increase your web traffic, as people find it entertaining and easy to go through the pages. However, if your images are not correctly optimized, the plan for your website to reach more people might backfire. 

How to Optimize Images for Ecommerce Websites?

Are you wondering how to do image optimization on your website? You can do eCommerce image optimization in various ways. You can either fix your image size, dimension, format or do all of it. Image optimization, when done correctly, is undoubtedly one of the fastest ways to boost your web traffic, thus increasing revenue.

ECommerce image optimization mainly includes resizing the image or compressing the size. It would help if you also remember that the optimization should not sacrifice the product image’s high quality or slow down your site. 

Do you know that more than 25% of Google searches are Google Image Searches? So, when you optimize your eCommerce images, there is a chance that it might be producing click-throughs to your eCommerce store. 

Why SEO experts give importance to eCommerce image optimization?

Images of a product stitched to a product description appeal to the visitor and give them an idea of what it would look like. 

eCommerce image optimization

Image optimization is essential because:

1. Increases loading speed:

When you optimize an image to the search engine standards, it will make your web page load faster. Did you know that most people would click out of your website if it takes longer than 2-3 seconds to load? So, an optimized image eliminates the possibility of people clicking out of your website due to slow loading time. When an image is optimized to correct dimensions, size, resolution, it will not slow down your website as an un-optimized image would do. It gives your users a faster experience and retains customers.

2. Improves SEO ranking:

Image optimization helps your website rank higher in search engine results. Ranking higher means more people will visit your website and become a long-time customer.

3. Improves user experience:

More than 50% of internet users like to visit websites via their mobile devices. So, you should keep in mind that while you optimize your image, people should access it from desktop, mobile, tablet devices just as quickly. A fast-loading time will bring in more traffic and higher conversions when people can access your images from all the devices.

So, these were some of the main reasons why image optimization is necessary for your eCommerce website. It not only makes your website more appealing to look at but also helps you grow your business.

What are some image optimization tricks that will bring in more sales?

image optimization tricks

Now that you know how eCommerce image optimization is helpful for your business in the long run, you should not wait around to make the necessary changes to your website. If you are wondering how to do image optimization and if there are any tricks you could apply, here are ten of them for your convenience:

1. High-quality images:

Choose the best high-quality pictures you have of your products. If you have low-quality images, optimizing them would only make your pictures blurry. Websites with high-quality images also receive more click-through with higher conversion rates.

2. Use the correct file type:

You can choose images in their various formats. The most popularly used image formats in eCommerce websites are JPG/JPEG, PNG, TIFF, and GIF. Choose whichever has the best quality so that you do not have to compromise its quality when uploading to the website.

3. Text in your product images:

Google is a search engine that can read texts, not images. So, including creative and detailed text in your product images is a good idea to drive more sales. Use relevant keywords to keep your image SEO on top of the game.

4. Copyright:

When you are running an eCommerce website, always use images that belong to you or you have clicked. Using copyrighted images only declines your web traffic, and it could become a huge legal issue if someone sues you for using them. Similarly, when you upload your images, make sure no one else uses them to avoid duplicity.

5. One primary keyword:

While keywords are important for SEO as a whole, make sure to use only one primary keyword with each image. Keyword stuffing in image optimization could cause more harm than good.

6. Name your images:

Instead of using images with some random numbers and alphabets, make sure to name them correctly. Naming your images is one of the most vital steps of image optimization. Choose at least one keyword or a slight variation in dropping the image file name.

7.Image angles and dimensions:

Including pictures of your product from different angles is now a common practice. However, when you do that, ensure that you are choosing the angles wisely and all the dimensions are the same so that none of the pictures looks bigger or smaller than the other.

8. Include alt attributes:

Alt attributes, or alt tags, helps you include information about an image. When the images load slower, an alt tag provides information on the content of the image. Alt attributes are essential for Google to rank your image and your eCommerce website.

9. Page load time:

Including images can sometimes slow down your web page. So do not forget to keep an eye on the page loading time. To ensure that your page does not slow down, you can compress your images or resize them. You can use various free tools to monitor your web page speed.

10. Optimize your thumbnails:

Thumbnails give visitors an idea about the different categories. While it can be a helpful tool, if the thumbnail images are not optimized to standard, it could affect your website speed again. Your thumbnails should be as small as possible to keep your website fast. While using alt attributes in the thumbnail, make it as different as possible to avoid being indexed.

With these image optimization tips readily available; you can make the best out of your eCommerce website and grow your business.  ECommerce image optimization could be of great help for you in expanding your business when you know to do it correctly.

For ecommerce photo editing services you can reach out Shootpro24 as they are the best service providers in the photo editing and video editing business.

Product Photography Tips

June 28, 2021 | Blog | No Comments

best product photography tips

Many people think that still life or product photography is not as indulging as photographing live subjects. But product photographers say otherwise. In product photography, you can play around and push your creativity to a new level limit. Here are some product photography tips for capturing stunning shots.

1. Use the Right Lens

The use of a wide-angle lens affects the object’s proportions, making your product look distorted, and no one wants that. The main focus is on the product you need to capture and represent it beautifully to please your client perfectly. It is suggested to use standard or regular lenses that work closest in comparison to the human eye.

2. Angle and Aperture

Angle and Aperture

The widest aperture or lowest f-stop makes sure that the object is in the middle, making it the center of attraction. Ensure that the background and everything around it is blended smoothly. If you are using a model, remember that the audience’s attention should be on the product at hand and not the secondary object. Try to use an aperture that is large enough to capture every minute detail of the product perfectly.

3. Lighting Techniques

In photography, especially of products, lighting is the most crucial factor. According to the intention of the shoot, the lighting parameters will change. Remember to aim two lights at the backdrop on either side of the products. This technique will help highlight the product from the wall. Then use one light in the front and one slightly above the product. This angle will eliminate any shadows formed and will make sure the product is perfectly lit.

4. Know how to Sell the Product

The key to selling any product is to sell the idea of the product to the customer. Whether purchasing this product makes your life more convenient, using a specific interest or a particular lifestyle. The shot of the product should tell the story of why you need it in your life. – One of the perfect product photography tips.

5. Experiment

Play around with different styles and put your creativity to the taste because your subject will not object to it. You can play with reflections as well. But pay close attention to how your lights, angle, and you reflect in the product. To remove any reflection, you can either move your tip or retouch it later.

6. Color Theory

Ensure that you have a high level of knowledge about using different colors to enhance an image. Color theory is vital to understanding how different colors affect humans’ thinking processes, emotions, etc. The proper selection of color shades will help you a lot in marketing the product.

Make full use of the four well-known color combinations, Complimentary, Triadic, Analogous, and Split Complementary. Ensure you have the perfect lighting. After the shoot, you can always play around and adjust the colors in the frame to suit your requirement.

Conclusion

There are no hard and fast rules to abide by to take photographs. According to your needs, use these tips to enhance your skills. Remember you do not need any fancy course or expensive equipment to take photos. All you need is some inspiration, a little knowledge of the field, and creativity. Please comment below your suggestions for product photography tips.

You can reach shootpro24 for perfect photo editing and video editing works for your projects.